“Rocky was much more than a colleague, he was a valued and cherished friend,” added Charles Merinoff, co-chairman of Breakthru. I am honored to have known him and am a better leader and person for it.” Even more importantly, I marveled at the respect he always showed everyone he came in contact with – he was a decent, values-driven and family-led man as well as a titan of industry. “Throughout our time together, I sought his advice often and was always amazed at his insights and acumen. “Rocky was an inspiring leader and mentor to me from the moment I arrived at Breakthru,” said Breakthru CEO Tom Bené. “Rocky Wirtz was a man of great stature and one of the true leaders of the wine and spirits industry,” said Marvin R. His passing leaves a huge hole in the hearts of many and we will miss him terribly.” He was a loving father, a devoted husband to Marilyn, a brother, a nephew, an uncle and a doting grandfather to his six remarkable grandchildren. “Our dad was a passionate businessman committed to making Chicago a great place to live, work and visit, but his true love was for his family and close friends. “Our hearts are very heavy today,” said son Danny Wirtz, who serves as vice chairman of Breakthru. He was surrounded by his wife Marilyn and his children Danny, Hillary, Kendall, and Elizabeth. Rocky passed away today at NorthShore Evanston Hospital following a brief illness, Breakthru confirmed.
with projected 2023 revenues of $8.2 billion, along with co-chairman Charles Merinoff, Wirtz was owner of the Chicago Blackhawks hockey team among other diverse business interests as head of his family’s Wirtz Corporation. In addition to leading Breakthru, the third-largest wholesaler of spirits and wine in the U.S. Rocky Wirtz, co-chairman of Breakthru Beverage and a legend of the drinks industry, has passed away at age 70. News Alert: Rocky Wirtz, Middle Tier Giant, Dies At 70 JBreakthru co-chairman was a third-generation leader in the drinks business
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